Transforming Bavdhan : How a Real Estate Mandate Firm from PUNE Sold Out a Project at a PREMIUM PRICE
Bavdhan, a promising location in Pune’s bustling Western Metropolitan Corridor, faced a major hurdle: sluggish sales. Competition was fierce, and the project struggled to sell units at an 8% higher price per square feet (PSF) than the market average.
Enter SkylineSale, a Real Estate Mandate Firm from Pune, determined to turn the tide. Here’s the story of how a soleseller company spearheaded a sales revolution.
Challenges
A Trifecta of Troubles
SkylineSales Mandate faced three major challenges
High Price Point
Selling at a premium proved a significant obstacle, as buyers hesitated to commit to the higher price tag. Marketing Miss: Existing marketing efforts failed to generate significant interest or foot traffic, leaving the project stagnant. Price Sensitive Market: Bavdhan was saturated with competing projects, making it difficult for SkylineSales to stand out.
Marketing Miss
Existing marketing efforts failed to generate significant interest or foot traffic, leaving the project stagnant.
Price Sensitive Market
Bavdhan was saturated with competing projects, making it difficult for SkylineSales to stand out.
The Solution
Reimagine, Engage, and Dominate
Instead of accepting defeat, Mr. Anand Sharma, MD of SkylineSales Mandate Firm and his team devised a multi-pronged attack
Reimagination of Product Position: They took a critical look at the project, identifying unique selling points and tailoring the offering to a specific target audience. This involved crafting a compelling narrative that resonated with buyers and justified the higher price.
“Your Home, Your Offer”: In a bold move to empower buyers and foster engagement, they introduced a revolutionary initiative. This allowed potential buyers to negotiate and customize their desired price points within a predefined range, creating a sense of ownership and control.
AI Integration: Taking a pioneering approach, SkylineSales became the one of the first in India to integrate Artificial Intelligence (AI) into their sales and marketing strategy. AI-powered tools analyzed customer data, personalized communication, and optimized online advertising campaigns, ensuring targeted outreach and effective messaging.
Digital Marketing Makeover: They ditched traditional methods and embraced a digitally driven approach, focusing on online platforms to maximize reach and engagement. Eye-catching visuals, laser-focused social media campaigns, and informative online content generated excitement and attracted potential buyers.
The Result: From Slow Burn to 60 Units in 3 Months
The impact of these strategic interventions was phenomenal.
60 Flats Sold in 3 Months: Their innovative approach yielded immediate results. SkylineSales as a sole seller company managed to sell 60 flats within the initial three months, exceeding expectations and achieving the desired price point.
Setting a New Benchmark: The project’s success didn’t just benefit itself, it set a new standard for similar projects in the area. SkylineSales proved that premium pricing could be successful through innovative marketing and customer-centric selling models.
A Legacy of Innovation and Success
Through bold innovation and unwavering determination, Mr. Anand Sharma, MD of SkylineSales Mandate Firm, transformed Bavdhan into a thriving real estate hub. They embraced change, leveraged technology, and prioritized customer empowerment, not only overcoming formidable challenges but also reshaping the market landscape. Mr. Sharma’s vision serves as a powerful reminder that, with the right approach, even seemingly insurmountable challenges can be overcome, paving the way for remarkable success.
