Charholi, Pune
Year 2025
PROJECT : PIONEER LUMINA – By Pioneer Buildcon
1
OBJECTIVES
Build a Strong Brand Identity
Drive Strong Sales Velocity & Early-Stage Cash Flow
Drive Early-Stage Cash Flow
2
CHALLENGES
Limited channel partner network
Enhanced Site Branding & Visibility
Remote & Low-Footfall Location
3
SOLUTIONS
Location-Led Product Communication
Focused Targeting of the Right Audience
Pre-launch Expression of Interest collection
4
CONCLUSION
155+ EOIs
53 Units Sold in 15 Minutes.
90% Sold Out in Launch Day
