Undri, Pune
Year 2026
PROJECT : KALAYA GREENS – By R. R. Constructions
1
OBJECTIVES
Build a Strong & Distinct Brand Identity
Drive Strong Sales Velocity & Early-Stage Cash Flow
Achieve Premium Pricing & Sustainable Market Positioning
2
CHALLENGES
Need for Strong Brand Differentiation
Introduction of a Large Carpet-Area Concept
Direct Adjacency to a Hospital
Stack Parking Configuration
3
SOLUTIONS
Created Demand for Large Carpet Areas
Generated Pre-Launch Expressions of Interest
Positioned Rooftop Amenities as a Key USP
Curated Sales Pitch Addressing Key Project Gaps
4
CONCLUSION
147 EOIs Collected in 80 Days
60 Units Sold in 10 Minutes
85% Inventory Sold at Launch
